loanTERRA is a one-of-a-kind Green-Lending-as-a-Service (GLaaS™) platform, purpose-built to empower credit unions and community banks to provide clean energy financing to their members. Our digital platform allows local lenders – big or small – to offer a range of green loans—such as those for solar panels, heat pumps, electric vehicle chargers, and energy-efficient home improvements—without the need for expensive technology, additional staff training, or any significant operational changes.
“As-a-service" is a modern term for an established concept. It means providing a business process or function as a service, fully operated and managed by a third party. Think of Uber as transportation-as-a-service, GrubHub as meal delivery-as-a-service, or Dropbox as document storage-as-a-service.
For customers, it’s about paying for a service when it’s needed—without the burdens of ownership or long-term commitment. Credit Unions are no strangers to this model, having already embraced as-a-service products such as first mortgage loans and used car loan origination.
Today, there’s a growing opportunity to expand this approach into green lending.
What is Green Lending? Green lending focuses on financing products that enhance a home’s energy performance. For example:
- Solar panels reduce a home’s energy bills while bringing energy production onsite.
- Heat pumps replace gas furnaces with efficient electric appliances that lower energy costs and add air conditioning (AC).
As American consumers transition to electric and energy-efficient alternatives, the demand for sustainable financing solutions will only grow. Credit Unions are in a prime position to fulfill this need, providing their members with loans that are both cost-effective and environmentally responsible.
What is GLaaS™? When we combine green lending with the as-a-service model, we get Green-Lending-as-a-Service (GLaaS™).
loanTERRA’s GLaaS™ product simplifies everything. It combines the latest loan origination technology with a comprehensive management program to ensure quality loans are made to qualified borrowers using trusted contractors. With loanTERRA, credit unions can immediately enter the green lending market without:
- Upfront investments in technology or training.
- Lengthy integration timelines or operational disruptions.
- Long-term commitments if the program isn’t the right fit.
The Benefits of GLaaS™ for Credit Unions: loanTERRA’s GLaaS™ platform eliminates barriers to entry for Credit Unions while delivering:
- Sustainable Growth: Attract younger, eco-conscious members with financing solutions tailored to their needs.
- Diversification: Expand portfolios into a rapidly growing market with minimal risk.
- Consumer Trust: Offer transparent, no-hidden-fee loans that protect members from predatory practices common in the industry.
- Ease of Adoption: LoanTerra’s turn-key solution means Credit Unions can get started immediately.
A Partnership Built on Experience loanTERRA was built by a credit union executive who understands the challenges these institutions face. Our platform provides the tools and support to ensure that entering the green lending market is simple, effective, and impactful—for your institution and your members.