Going Solar Should Be Simple–We’re Making It Happen.

The Mission

Solar financing should be simple, transparent, and built for the people who rely on it.

That’s why we created loanTERRA—a platform that connects homeowners, local installers, and member-centered financial institutions to offer no hidden fee solar financing. We make it easy for local solar pros to offer fair, competitive financing while homeowners get real savings. No gimmicks, no fine print—just a better way to go solar.

loanTERRA

The loanTERRA Manifesto

1. Solar should be simple.
Financing a solar system shouldn’t feel like deciphering a legal document. We strip away hidden fees, unnecessary complexity, and corporate gatekeeping to make solar financing clear and accessible.

‍2. Local matters.
Some solar companies dominate with high markups and aggressive sales tactics. We believe in empowering local installers, giving them the tools to offer competitive financing that actually benefits homeowners.

‍3. No middlemen. No B.S.
We believe in financial institutions that serve and grow alongside their members. loanTERRA was founded by a former credit union executive to empower community institutions to lead the green energy transition.

‍4. Savings belong to homeowners.
Solar should be an investment, not a financial trap. We make sure homeowners see real savings, not just another monthly payment. With a commitment to competitive rates and best-in-class installations, we ensure homeowners unlock a lifetime of improved financial and environmental benefits..

‍5. The future is built on trust.
We’re here to change the solar financing game for good. When people trust the system, more homes go solar, more local businesses thrive, and we all move toward a cleaner, more sustainable future.

‍This is loanTERRA.
Green financing, done right.

2025